Client: Posti
Date: 2019
Why was the work done?
Posti wanted to stimulate social debate on the environmental effects of e-commerce. It also wanted to give consumers concrete and comprehensible tips on environmentally friendly online shopping, encourage online retailers to consider the environmental impact of their operations, and highlight Posti’s own climate actions.
What did we do?
Posti commissioned an extensive report on the climate impact of e-commerce. We designed and implemented a communication package around the report in cooperation with the staff at Posti, which included communication aimed at the media and consumers, as well as online stores and other Posti stakeholders.
We created a visual look and campaign image for the campaign, and produced infographics and social media promotions on the results of the report. We produced communication materials, such as a press release, material for the media and the campaign webpage content. We condensed the results of the report into an understandable visual presentation, and helped plan and implement the stakeholder event. We also hosted the event.
How did it go?
The stakeholder event was a success and the topic sparked a lively discussion. Helsingin Sanomat published an extensive article based on the campaign, which broadly discussed the environmental impact of e-commerce. In addition, Kauppalehti, among others, reported on the report.
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