The EU’s Green Transition Consumer Protection Directive, which will enter into force in 2026, sets limits on how companies can communicate about their sustainability. At Kaskas, we see this development as an opportunity: when communication is based on facts and clarity, it also becomes more impactful.
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During the 2010s, one organization after another ceremoniously set carbon neutrality targets. Now many are walking those targets back. However, stepping away from these goals does not […]
The sustainability transition requires that evidence-based knowledge and workable solutions are included already at the preparatory stage, when problems are defined and the means to address them are chosen. But what if sustainability work were not about adapting to regulation — but about influencing it?
A sustainability narrative is the unifying story of an organisation’s sustainability work. It articulates how the organisation contributes to sustainability, what challenges it faces, and how it addresses them.
Right now, texts and policy lines are being written that will guide Finland’s politics all the way to 2031. Political parties are drafting their election platforms, and ministries are preparing civil servant briefings that will be used as background material for the next government programme. If your organisation wants to move an issue forward in the years 2027–2031, the right moment to influence is now.
Sustainability is talked about more than ever — but what happens when EU regulation aimed at curbing greenwashing starts to bite? Our report shows how Finland’s most responsible brands perform when their communications are assessed in light of upcoming regulation.
University of Helsinki alumna Aurora Binder explored social media influencers’ perceptions of responsibility in her master’s thesis.
The Omnibus reshaped the reporting timeline and requirements. Is reporting still worth the effort? In short: yes. Read how to make the most of it!
Grab five key tips for sustainability communication – and learn how to turn your messaging into a business development tool.
