What kind of societal campaigns do we create?
A societal campaign won’t have an impact if it doesn’t resonate with its audience and call them to act. We ensure every campaign we design is built around a creative idea that speaks to the mindset of the chosen target group—paired with a clear and compelling call to action.
In an environment of increasingly tight regulations on marketing communications, we make sure our campaigns are not only insightful and engaging, but also truthful and compliant with the strictest standards.
What have we done?
For the Finnish Safety and Chemicals Agency (Tukes), we designed a multi-channel awareness campaign called Read the Instructions, with the call to action embedded in the name itself. The campaign encouraged Finns aged 25–50 to read the instructions for products and services to ensure safer use.
For Talentia, we created a dystopian-themed campaign portraying the reality of the social sector. The campaign sparked debate among policymakers ahead of the parliamentary elections.
In collaboration with young people and Aalto University’s School of Chemical Engineering, we developed a campaign aimed at inspiring youth to consider careers in chemical engineering—because many of the world’s biggest future challenges will be solved through this field.
Our perspectives on the topic
What is a sustainability narrative, and why is it a central part of sustainability communication?
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