The EU increases pressure to eliminate greenwashing from corporate communications and marketing. The already approved Consumer Protection Directive for the Green Transition and the forthcoming Green Claims Directive tighten the criteria for what companies can say—and how—about their sustainability efforts. The most serious consequences for violating the Green Claims Directive may include fines or exclusion from public procurement processes. The directives are expected to come into force during 2026. Act now to ensure your company is prepared for the changes.
Avoid greenhushing
The new legislation does not mean you should abandon marketing or communication about sustainability. Consumers still want information about companies and the responsibility of their products or services—but in the future, this information must be more precise and concrete. We help ensure your sustainability claims align with EU directives so you can confidently communicate your actions and results without fear of greenwashing accusations.
Benefits of the greenwashing elimination program
- Our greenwashing elimination program not only protects your company from sanctions but also strengthens your brand and gives you a competitive advantage. Stakeholders increasingly value responsible actions and expect companies to take concrete steps.
- Companies that communicate openly and reliably about their sustainability efforts stand out. Ensuring your messaging complies with EU directives and withstands critical scrutiny reinforces your company’s market position.
Here’s how we do it: step-by-step program
Once you contact us, we’ll get back to you by email or phone within two working days, based on your preference. We’ll assess your needs and provide a detailed audit proposal.
Our experienced sustainability communications team will review your materials and compile the findings into a clear report, using a traffic light model to highlight areas needing attention. You’ll immediately see what’s green (compliant), and what’s yellow or red (requiring development). For the yellow and red items, we’ll provide concrete improvement recommendations.
Finally, we’ll walk through the report with you in a Teams or in-person meeting. If needed, we’ll help you determine the next steps for achieving your goals.
How much does the greenwashing elimination program cost?
Prices start at €900 + VAT. The final price depends on the scope and content of the material to be analyzed.
Get in touch and request a quote!