Kuva tietokoneesta, jonka selainikkunassa on auki Energiateollisuuden uuden visuaalisen ilmeen mukainen verkkosivu.

Finnish Energy clarified its visual identity

We helped Finnish Energy clarify its visual identity and streamlined its usage.

Client: Finnish Energy (Energiateollisuus ry)
Implementation period: 2024

Why was the work done?

Finnish Energy had previously developed new graphic elements alongside a website update, but the overall visual identity and its applications were not aligned with these changes.

Kaskas helped Finnish Energy unify its visual identity. The goal was to present Finnish Energy as clearly renewed, yet still easily recognizable. The entire visual package also needed to be clearly documented in a single, cohesive format.

What did we do?

Together with Finnish Energy, Kaskas identified the key challenges in the visual identity through a visual workshop and by engaging the entire staff via a survey. We helped unify the visual system, improve accessibility, and ensure consistency across materials. The result was a coherent and practical visual identity manual.

Energiateollisuuden tunnus suomeksi ja englanniksi.
In the renewed logo, the distinctive shapes associated with Finnish Energy were preserved. The symbol was moved to the end of the text element and slightly elevated, reflecting Finnish Energy’s forward-looking direction. The text part of the logo was updated to match the rest of the visual identity, using modern typography previously defined for the brand.


Energiateollisuuden värit: tummanvioletti sekä sävyt, tummanvihreä sekä sävyt ja lisäksi oranssin eri sävyjä.In a joint visual identity workshop, we analyzed the significance of colors for Finnish Energy’s brand. Purple was seen as one of the most distinctive features, but its shade was adjusted to better suit the present day. The role of orange, on the other hand, was reduced.

Kolme piirakkakuviota, jotka demonstroivat Energiateollisuuden uuden ilmeen sovelluksia.
The goal was to create clear and practical guidelines for the use of infographics, with attention to accessibility. We provided examples of recommended infographic usage, taking into account the specific internal needs of the organization.

Lähikuva, jossa käsi säätää lämpöpatteria. Patterin yläpuolella on ikkunalauta, jonka päällä on digitaalinen lämpömittari.
The visual imagery also needed to better support communication needs, so we defined guidelines for the image style and identified usable photos from the existing material. The photographs had to better reflect a world where energy is present in people’s everyday lives. It was also important to consider the representation of different forms of energy.

Kuva Energiateollisuuden ilmeen erilaisista sovelluksista. Päällimmäisessä kuvassa näkyy metsän yllä sininen taivas, jossa on vaaleanpunaisia pilvenhattaroita. Vieressä on tekstikenttä, jossa on esimerkkitekstiä.
Alongside refining the visual identity, we also designed its applications, such as PowerPoint templates, publication and social media templates, and business cards.

How did we do?

“Working with Kaskas was incredibly smooth and rewarding. Their experts quickly understood our needs and goals. The new visual identity that resulted from the project reflects Finnish Energy’s values and objectives exceptionally well.”

Client testimonial

We involved Finnish Energy throughout the identity development process, and the result was a modern and accessible visual identity that the entire organization is excited about.

Finnish Energy (ET) represents companies that produce, acquire, transmit, and sell electricity, gas, district heating, and district cooling, as well as provide related services.

Contact us

Need help with designing your organization’s visual identity or other visual communication efforts? Read more about our visual communication services and don’t hesitate to contact us!