Strategy and analysis
It is no longer possible for any organisation to ignore the issue of sustainability – quite the opposite, sustainability should be at the core of strategy. We help our clients to manage, develop and evaluate their operations in this new era of responsibility.
Only strategies that get people excited will lead to action. We bring an extensive range of knowledge to strategy work, invite the right people to participate and ensure that the work can be seen and will have an impact outside the organisation, too.
Sustainable development will give companies new business opportunities and competitive advantage. We help our corporate clients to transition from the minimising of negative impacts to the creation of positive impacts.
Our services:
- Sustainability management
- Responsibility narrative
- Support for strategic work
- Strengthening and influencing public relations
- Studies and analyses
Want to find out more?
Karoliina Kinnunen Mohr
+358 50 400 4122
karoliina@kaskas.fi
Pasi Nokelainen
+358 50 339 5860
pasi.nokelainen@kaskas.fi
Recent work:
- We conducted a materiality assessment for the Savon Voima energy company to guide its sustainability work. This also included a double materiality assessment under the Corporate Sustainability Reporting Directive (CSRD).
- We helped the Ministry for Foreign Affairs to prepare Finland’s first Africa Strategy and ensured that experts from research to business communities were involved in building the strategy’s goals and measures.
- We found out what farmers think about climate change and ran an experiment to see what kind of communication would help them in their work. The project, funded by the Ministry of Agriculture and Forestry, resulted in recommendations for effective communications on the climate and environment.
Creative solutions
No sustainability transformation will succeed without emotions. We are skilled at turning complicated expert knowledge into something engaging and easy to understand. We build sustainable brands and create social and insightful marketing communications that help our customers in their transition towards sustainable development.
Kaskas is a smart and creative sustainable development partner bursting with ideas. We do more than just disseminate information with various forms of communication – we help our clients build their programmes, strategies and services in a way that works, evokes emotions and inspires people in the organisation and society to take action.
In a marketing communication environment that is becoming increasingly regulated, we ensure our creative solutions are always truthful and meet the most demanding criteria. We then choose the right wording and format for the solutions – whether they are campaigns, content packages or data visualisations.
Our services:
- Brand strategies
- Visual identity design
- Social campaigns
- Multi-channel content production
- Photography and moving images
- Employer branding
Want to find out more?
Maria Ruuska
+358 40 727 4119
maria.ruuska@kaskas.fi
Recent work:
- We created a campaign for Talentia describing a dystopian reality of the social sector and inspired decision-makers to engage in public debate during the run-up to parliamentary elections.
- We created a brand strategy for the long-running Music x Media event that clarified the values and purpose of the event. We also created a brand image for the event that exudes diversity and is easy to use.
- We were responsible for communications in the EU Horizon 2030 GRETA project, which studies energy citizenship. The work ranged from creating a brand and communication strategy to packaging the results for policy makers, media and citizens.
Inclusion and interaction
A sustainable world is built on sustainable networks. For major changes to take place, organisations must get people involved, respond to stakeholders’ needs and even collaborate with competitors. We help create these new networks and ways of working, and take our clients’ understanding of stakeholders to the next level.
When necessary, we support our clients closely throughout challenging projects to ensure that all relevant stakeholder groups are genuinely involved in the work. As a result, progress is smoother and more predictable, which means more success and better business for both people and the planet.
We also provide coaching to ensure that experts and researchers are better equipped to engage in public debate, so that as many people as possible are able to contribute their knowledge and understanding to promote the breakthroughs that will lead to a sustainable future.
Our services:
- Planning and support for stakeholder interaction
- Creating and facilitating networks and cooperation models
- Coaching in interaction and communication as well as bespoke sustainability topics
Want to find out more?
Liisa Mayow
+358 40 580 8148
liisa.mayow@kaskas.fi
Recent work:
- We established a Finnish Nature Panel for the Ministry of the Environment to support the preparation of Finland’s National Biodiversity Strategy.
- We carried out extensive strategic background work and created recommendations as well as a roadmap for Lumene’s diversity, equity and inclusion work.
- We have provided coaching to more than 100 of VTT Technical Research Centre of Finland’s top experts to help them become thought leaders in their fields.