Our views

Many have already been shocked by the EU’s forthcoming regulation on green claims, which is pretty strict. The proposal to regulate environmental claims will radically change the way companies communicate and market their products and services.

A smart organisation supports the development of its experts, but it does not force them into a particular mould. A smart coach will do the same.

Researchers and medical doctors Lisa Schwartz and Steven Woloshin give their views on medical science communication, medicine in the media and the status of the patient today. This blog series introduces science communication superstars from different fields.