A new logistics investment company is building brand awareness through a communications strategy

Client name: Logian
Project timeline: 2025

The company’s leadership aims to establish Logian as a well-known, customer-oriented, and responsible player in its field.

What was this about?

Logian is a new investment company focused on logistics and light industrial properties. Its goal is to enable sustainable growth for its clients, municipalities, and cities. With ambitious growth targets, the company needed a clear communications and engagement strategy to support its expansion.

The strategy aimed to define a shared language about the company, build brand awareness, and ensure communication reaches and resonates with Logian’s most important stakeholders—from investors to tenants and city decision-makers. It was also essential to reflect Logian’s strong sustainability efforts in the communications work.

What did we do?

We began by familiarizing ourselves with Logian’s business, objectives, and stakeholders. We conducted stakeholder interviews and mapped inspiring communicators in the field.

Next, we worked with Logian to define communication goals, core audiences, channels, actions, and metrics. We determined the tone of voice and key messages. The outcome was a practical communications and engagement strategy, compiled into a clear, visually distilled presentation.

How did it go?

Logian’s communications strategy now crystallizes how the company communicates its expertise and commitment to sustainability—and how it builds its profile within the industry. The strategy reflects Logian’s key stakeholders and lays the foundation for effective engagement. With clear messaging, Logian can speak with one consistent voice across different contexts. As a result, the company now has a strategic base to build visibility, trust, and impact for years to come.

“As a new player in the field, it was crucial for Logian to clearly define how we stand out from others. Collaborating with Kaskas helped us articulate Logian’s identity and build a practical strategy that supports our growth and works in everyday operations.”
– Ilmo Jäntti, Logian

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